April 29, 2021

5 Freight Forwarding Systems Use Cases to Know

Miles Varghese
Miles Varghese
Helping independent freight forwarders/brokers better stay in-sync, collaborate, and improve operations with their shippers/clients. Co-founder & CEO @ Cargologik.com

It’s evident that the logistics world continues to exponentially grow and to meet that ever-increasing expansion freight forwarding systems have emerged to supplement the rapid change. 

As AJOT findings illustrate that the global e-commerce market grew by an impressive 27.3% in just 2020, many companies have adopted technology to simplify and streamline processes. Processes that are becoming increasingly complex, as new tech unlocks vast troves of data. 

Finding the right data, at the right time, and utilizing that data to act on insights that these powerful tools provide, within the right window of opportunity poses a challenge. This is why more organizations are beginning to realize the vital importance of having those key systems in place. 

Integrating these types of systems centralizes key processes, saves time and money, and creates a top-tier customer experience – one that builds loyalty, drives revenue, and differentiates the organization.

Freight Forwarding Systems Enable Digital Quoting and Booking

With the radical emergence of e-commerce, the global logistics world is expeditiously adapting to the high demand of online ordering. Freight forwarding platforms and systems are the great facilitator these days. The more analog ways of conducting certain processes such as quoting and booking have changed drastically. This has been driven by fundamental changes in customer expectations and client expectations along the value chain, and it’s on the independent forwarder or broker to keep up with said expectations.

Traditionally, these processes were historically completed by manually filling out paperwork or through endless back-and-forth exchangement of emails and games of phone tag. This method could take days, weeks, possibly even months to complete a single quote or book business. The internet has vastly expanded the amount of options and service providers that  the client can  choose to place its business. Clients have more info than ever before, and they expect you to go the extra mile in parsing that information and providing the strategic, timely guidance, all shippers are looking for.

Now with the modern advent of freight forwarding systems, customers can receive quotes and instantaneously, are able to view and share options, and book services in a matter of seconds. Through seamless automation, the customer experience is greatly enhanced, boosting both revenue and client satisfaction. (We’ll try to not say, “Amazon Effect,” in this article.)

Digital Processes Create a Datastream to Power Actionable Analytics

Through the data insights that freight forwarding analytics produce, companies can predict the best time to ship cargo. Whether prime-time shipping is this week or next, analytics that freight forwarding systems provide can help discern the best decision resulting in smarter profits for the client. And a more profitable, efficient client means a more successful forwarding or 3pl organization providing valued guidance, expertise, and the type of deep, professional relationship that exceptional account managers seek to build.

These analytical tools also gain insight into current rates and how they may fluctuate over time. This enhances plans and sharpens strategies. Making use of these tools is a no-brainer.

Advanced, Centralized Controls Reduce Confusion and Miscommunication

The communication management between shippers, carriers, and logistic service providers (LSPs) has always played an essential role in the success of any transportation business. People know at the end of the day, business is about people. Economic factors are critical but the sole component that the best LSP companies know as the most valuable – the human to human relationship. These tools need to empower account managers and commercial reps – not drown them in useless information or user interface fields that are irrelevant to them and their customers.

As the traditional modes of the communication pipeline (like phone calls, fax, and now even emails) carry many flaws when it comes to modern efficiency, freight forwarding systems have swiftly and, rightfully, overtaken these methods. They still dominate the day to day business of forwarding and brokerage, but they are now smarter, faster, and can help generate ROI on that most important asset – people. 

People are the ones who can prevent miscommunication, be on the lookout for human error, and solve things before they become problems – if they have the right solution. Simply put, there are just easier and better ways to do things. Technological systems centralize communications by connecting all parties effortlessly. No more dealing with lost paperwork or lagged response time in bottomless email threads. 

Increased Efficiency Promotes More Throughput and Fewer Delays Crossing International Borders

When it comes to shipping and receiving overseas and international freight forwarding, necessary challenges present themselves such as rules and regulations. 

Failure to comply results in heavy fines, duties, and delays in shipments, which cost companies time and resources, and unwanted demurrage and dwell fees.  Dealing with imports and exports, and all the logistics that slew of activities required to effectively handle it can seem quite overwhelming. These include things like tracking cargo, managing and maintaining proper documentation, insurance claims, and planning the best routes for the customer.

Luckily, freight forwarding systems deal with all the work required to fittingly handle these factors with modern versatility. Smaller and boutique logistics companies can still take advantage of such systems without investing an arm and a leg these days too.  Often, business owners have the misconception that they have to have an endless budget and a large tech team to purchase or build these robust systems.  That is not the case – at least not anymore.

Freight Forwarding Systems Can Integrate with E-commerce Shopping Carts and Payment Processes to Reduce Delays Too

With the demand for fulfillment increasing due to online ordering, the handling of online payment processes and transactions have subsequently increased as well. E-commerce, direct-to-consumer, and CPG brands are emerging and are now generating significant revenue globally. They are finding traction and growing quickly through merchant platforms such as Shopify, WooCommerce, MercadoLibre, and others around the world. These are powerful systems, bringing buyers, sellers, goods movers, and everyone else into this new wave that is only gathering momentum.

As systems and technology must adapt to the demand as customers continue to shop more online, businesses now have the option to streamline and automate the payment processes all at the point of sale. This reduces delays, enhances the shopping experience for the customer, while also enabling these businesses and their employees to build and establish thriving organizations. And the companies moving those goods need to know how to effectively do that while also meeting that end-consumers’ lofty expectations.

Explore the options of Digital Freight Forwarding With the Right Partnership

Organizations whose chief-aim goal is boosting efficiency and automating processes that save money and drive profitability should thoughtfully consider the use of freight forwarding systems. 
The rewards of functionality and the simplification of digital quoting and booking and await to be reaped. As these systems promote seamless collaboration between all parties everyone benefits from these tools. Sign up for Cargologik now to take the first step in delighting your clients and differentiating your logistics business.

To get the most out of our platform, book your free, personalized training call with our Success Team

Request a Demo

Share this article

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on reddit
Share on email
Share on print

Reader Interactions