January 14, 2021

Freight and Data: 5 Applications of Real-Time Data in Forwarding

Miles Varghese
Miles Varghese
Helping independent freight forwarders/brokers better stay in-sync, collaborate, and improve operations with their shippers/clients. Co-founder & CEO @ Cargologik.com
Freight and Data

With the speed of innovation in our sector picking up steam, accurate freight data in logistics are of the utmost importance and carry many benefits. The need for data automation and real-time response is essential to all freight and logistic platforms. 

According to MIT Management, “By harnessing a combination of technologies like AI, machine learning, and predictive analytics, companies can automate warehouse operations, improve delivery times, proactively manage inventory, optimize strategic sourcing relationships, and create new customer experiences that increase satisfaction and boost sales.” It is little wonder then why freight data applications have become a primary focus in forwarding services.

1. Distributing Statistical Data Among All Parties

One critical gap appearing more frequently within freight forwarders and related services is the need for end-to-end visibility among all parties. A lack of clearly driven insight and real-time data can cause problems throughout the chain.  Unfortunately, many times bad data is provided by sea or airliners and the forwarder is left to pick up the pieces and communicated down the chain when things go awry.

In order to prevent these bad outcomes, parties can be kept in the loop and on the same page by embracing automation and up-to-date statistical data. The problems freight data sharing can overcome, and the benefits gained make such a focus a much-needed trend for the shipping and forwarding industry. 

2. Embracing Automated Alerts and Updates

Many freight forwarding and related shipping opportunities boil down to not implementing automated alerts and data. For the fastest and most effective use of freight data, automation is critical. 

Automation is critical and we recommend developing a more real-time approach to updates, warnings, and communications – especially when timing is of the essence. Forwarders experience slow response times, increased customer complaints, inability to accurately project expenses and a drop in productivity—all of which can be avoided with embracing tools that can help you automatically relay updates to your customer.  

And even better, collaborate with them in real-time.

3. Implementing a Management by Exception Approach

Management by exception is the modern management method designed to give employees the power, control, and responsibility to make decisions. This method allows drivers, shippers, and workers throughout the chain the power to fulfill their work or projects.

It can help improve responses to freight data because it allows managers to focus on problems affecting the bottom line and require actual intervention, rather than being tied up with simple issues or delays. Invest in tools and software that let you know when things are going wrong and that focus on the customer experience.

4. Easier and More Efficient Planning for Deviations

Using freight data powerfully and practically can help shippers predict and plan for problems and deviations more accurately. The sooner the entire chain is aware of an issue, the sooner changes can be made and bad outcomes reduced. Effectively applying real-time data and analytics applications can make the difference between success and failure during these trying times. It can help forwarders keep the competitive advantage during these trying times.

5. Faster Response to Customer Complaints and Concerns

One of the most significant advantages, which can come when shippers and forwarders embrace automation and fully utilize freight data results, is faster response time. 

For any company, responding to problems, delays, and complaints quickly can mean the difference between keeping a customer happy and losing their business for good.  Faster responses to questions and concerns will make the chain stronger and more efficient and help maintain a strong rapport with customers and clients. 

When the client wins, we all win, and that is very much and especially true when it comes to logistics.

Get the Most From Freight and Data Automation With Cargologik

Real-time responsiveness is the lifeforce of the modern supply chain. And it always goes back to the proper use of freight and data management strategies. 

Start by implementing the applications above of real-time data in forwarding processes. And continue by using the right system. 

To learn more about how automation can bring freight forwarding and shipping services into the modern age and learn more about freight and data utilization, sign up for Cargologik

To get the most out of our platform, book your free, personalized training call with our Success Team

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