The digital transformation conversation creates some pushback in the freight industry. No company realistically uses completely manual processes in modern freight forwarding. Unfortunately, that further adds to some misconceptions. And as explained by The Loadstar, “it’s no surprise that logistics professionals get indignant. Having someone point an accusing finger at your industry is frustrating, but completely writing off claims by these companies is a mistake, and a dangerous one at that. What’s more, it’s a disservice to legacy companies that can play the innovation claims to their advantage.” Instead of writing off these companies, today’s freight forwarders need to rethink how freight forwarding systems can apply data and real-time communications to improve desired outcomes.
1. Freight Forwarding Systems Enable Automated Bookings
Securing more bookings remains a leading problem for freight forwarders. Even if a company maintains a strong reputation, they come up against limits unable to do more with existing staff. That’s where freight forwarding platforms add the most value. Instead of leaving teams to their own devices to quote and secure bookings, the right technology for freight forwarding automates the quoting process. As a result, companies realize the benefits of turnkey bookings and efficiency due to automating processes.
2. Digital Capabilities Allow for Performance Measurement of Frontline Staff
Freight forwarders also deal with the challenges of measuring the performance of frontline staff. By using digital platforms, booking and quoting data pours into performance metrics. As a result, companies are better able to train and provide feedback to staff.
3. Modern Platforms Let Your Team Customize Use of Solutions to Achieve Company Goals
Modern freight forwarding technology solutions further offer advantages for the customization of platform functionalities. These core functions easily allow forwarders to invite carriers and shippers to see forwarding processes and get real-time shipment status updates building freight collaboration between the forwarder and partners, and offering intuitive workflows to reduce clicks. Too many clicks or manual processes within a platform could have an adverse effect and lower efficiency, and any modern freight forwarding system should focus on reducing clicks and creating workflows that provide a path to achieving desired outcomes in a shorter period of time versus traditional, more manual processes.
4. SaaS-Based Freight Forwarding Resources Shorten the Payment Process
Using freight forwarding systems further benefits freight management parties by shortening the payment clock. As systems compile records and provide a verifiable paper trail, companies streamline payment processing, including all processes leading up to it, such as auditing.
5. Carriers Are More Likely to Offer Better Rates and Discounts to Forwarders That Apply Real-Time Resources
When freight forwarders use advanced freight forwarding systems, they open the doors to more opportunities to work with carriers and other LSPs. For example, carriers may offer forwarder-of-choice status that includes discounted rates and promised volume. While these are minor improvements, they prove invaluable when applied across hundreds of thousands of shipments.
6. Real-Time Data and Collaboration Reduce Delays and Build Better Customer Experiences
Companies also gain benefits through real-time data and collaboration to create better customer experiences. In today’s age, a missed or delayed delivery could result in an increased chance of a return. In some cases, the delay could put a customer off so severely that the customer refuses to continue business with the company. Digital resources can lower this risk by ensuring everyone has access to the most updated information, which will reduce the risk of delays.
Create the Best Outcomes With a World-Class Digital Forwarding System
The best freight forwarding outcomes depend on freight management parties’ ability—from shippers through brokers and beyond—to work toward a common goal: moving freight at the most affordable rate possible. And it all adds up to creating the best customer experience possible. For forwarders that remain unconvinced of the value of investing in ready-to-deploy freight forwarding systems, they should look no further than the six above-listed improvements. Stop wasting time trying to manage freight the old, email way. And move into the new frontier with the right freight forwarding systems. Sign up for access to Cargologik online to get started.