April 29, 2020

Freight Forwarding Tools to Help Smaller Forwarders Win and Retain More Clients in 2020

Miles Varghese
Miles Varghese
Helping independent freight forwarders/brokers better stay in-sync, collaborate, and improve operations with their shippers/clients. Co-founder & CEO @ Cargologik.com
freight forwarding tools

Supply chain risks are continuously changing as a reflection of the global economy. As the economy shakes in response to global risks, freight forwarders run the risk of losing clients and failing to secure new clients. 

However, the use of industry-leading freight forwarding tools can help avoid the problem. Most supply chains want (and likely need) more technology and efficiency. This presents an opportunity for forwarders that are willing to put in the extra time and effort to leverage the right tools will see their client base grow. 

In this article, we’ll help you consider how these top tools achieve that goal through improved freight management.

A Simplified Communications Platform Boosts Collaboration

Collaboration requires companies to transform complex processes into a simplified, easy-to-reference process. 

According to Supply Chain Game Changer, “Collaboration between companies – [are] joint initiatives that go beyond their normal course of day-to-day business, with the aim of delivering significant improvement over the long term. With pricing under pressure from recession-scarred consumers, the temptation for retailers is to transfer the pain upstream to their suppliers by passing on price reductions and forcing them to bear an increasing share of costs.” 

Fortunately, procurement collaboration is now a standard with 65% of companies working to be more collaborative with suppliers and helps avoid miscommunication

Faster Quoting Through Comprehensive Shipment Information Entry Reduces Quoting Delays

In addition to improved speed in communication, using a modern freight forwarding platform, and leveraging APIs, firms can also speed up the quoting /booking process, and help avoid delays caused by the slow pace of email. This contributes to helping forwarders and brokers achieve lasting growth. These APIs can also help automate the communications process and even be deployed to share documents, enforce compliance through notifications, audit history, and more. 

The rationale is simple; new technologies are creating more competition among forwarders and boosting user experiences, says Mike King of American Shipper:

“The world’s leading forwarders have made huge advances in their online sales capabilities in the last year but face increasing competition from digital forwarders and container shipping lines, according to the latest secret survey by Freightos.

Of the world’s top 20 freight forwarders secretly assessed by the online marketplace, C.H. Robinson, Kuehne + Nagel, DHL, and DB Schenker stood out for prioritizing user experience and ease of use.”

Real-Time Freight Forwarding Tools Immediately Notify Customers of Exceptions and Reduce Resolution Time

The automated notification functions of collaboration freight forwarding tools also can help customers work through exceptions and managing disputes or questions. Yes, modern technologies allow for management by exception, but through the continuous advancement of artificial intelligence and robotics process automation, today’s forwarders can drive down overhead costs and let the computer do the work – minimizing impact and even possibly alerting you to issues before you know they’re an actual issue.

Multimodal Capabilities Help Your Customers Keep Freight Spend Under Control

Any conversation on managing freight spend and improving collaboration must touch on multimodal shipping capabilities. Since multimodal involves the movement of goods between modes within a single carrier, freight forwarding tools need to have access to carrier data and information. This is the only way to truly keep control over multimodal shipping, and that same function serves to increase visibility and keep customers’ prices lower too as a result.

Educational Content Provides Continuous Access to Trends and Best Practices That Future-Proof Your Business

Another factor to consider is education. Modern freight forwarding tools need to offer inclusive education to help staff and users gain the most benefit. After all, not everyone has the time to sift through an exhaustive program manual, and most would prefer to take advantage of real-world resources. 

Simple tools, such as recurring blog posts, advice on how to deploy freight forwarding APIs, and user-guided workflows break the barriers between education and understanding. As a result, your team is more empowered and able to help customers faster. The result is the same; your clients keep coming back. At the same time, your reputation grows, encouraging more new clients and benefiting your business in a positive cycle.

Tap the Value of Advanced Freight Forwarding Tools and a Dedicated Platform Now

Advanced freight forwarding tools streamline management and decrease risk through increased visibility. Shared data empowers independent forwarders and brokers to avoid risk and increase efficiency. Choosing the right tools loaded with these top freight forwarding tools will help your organization mitigate risks, avoid disruptions, and achieve strong growth. Questions? Comments? Positive or negative feedback? Send us your thoughts/inquiries regarding Cargologik by filling out the online contact form at the bottom of our homepage or email us directly at team@cargologik.com. And if you’re interested, please feel free to request access to our free Cargologik Private Beta too!

To get the most out of our platform, book your free, personalized training call with our Success Team

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