March 11, 2021

International Freight Forwarding Management: How Technology Mitigates Maritime Shipping Risk

Miles Varghese
Miles Varghese
Helping independent freight forwarders/brokers better stay in-sync, collaborate, and improve operations with their shippers/clients. Co-founder & CEO @ Cargologik.com
international freight forwarding

International freight forwarding companies continuously remain on the lookout for new ways to judge the logistics and forwarding market. When it comes to moving transportation on a global scale, it all comes down to taking advantage of the best digital freight forwarder capabilities available. This often means embracing technology, automated dashboards, and data tracking systems in the modern supply chain. This is especially true within the maritime shipping network, where every step of the shipment process brings additional risks and rewards. Mitigating those risks and maximizing the rewards remains the goal of maritime management in terms of international freight forwarding. And it’s time for today’s forwarders to start thinking about this reality.

How Outdated Technology Can Cripple Maritime Supply Chains and International Freight Forwarding Operations

Technology, freight forwarding analytics, and automation are the way of the future as more fright managers look towards these trends. However, the critical piece of the puzzle remains having access to updated technology and current data analysis. Outdated technology can cripple maritime supply networks in several ways, including:

  • Greater risk for errors and disruptions caused by human error.
  • Faulty judgment calls are based on inaccurate or outdated data.
  • Poor response times due to system failures and downtime.
  • Missed international freight forwarding capacity acquisitions.
  • No insight into weather delays, territorial issues, and other disruptions.

All these issues and much more can be reduced or even eliminated with modern technology to gain automation, and streamlined processes. But why? Let’s take a closer look at that next. 

Benefits of Automation and Real-Time Data Implementation for Maritime Shipping

Up-to-date data analytics combined with international freight forwarding platforms can go a long way in helping to improve resiliency for maritime shippers. According to Supply Chain Digital,  “Near-real-time visibility and tracking can produce immediate insights that can reduce reaction times from days or weeks to just hours or minutes.” The advancements in automation and digital processes make it easier to manage shipments, monitor loads, track cargo, and respond to transport issues. Automations with withing platforms for freight forwarding have the potential to revolutionize maritime shipping lines. And additionally, that saves back-office resources, so international forwarders can focus on moving more freight—critical aspects in the ever-growing world of e-commerce too.

The Four Ways That Automated Services and Digital Platforms Can Utilize Smart Data Analysis

Maritime transportation managers’ use of freight forwarding platforms and freight forwarding software can streamline day-to-day operations and offer the absolute best in customer experience.  Embracing automation and digitalization is the key to improving profits and reducing costs and expenses with ocean shipping lanes. In a turbulent time for maritime international freight forwarding, it remains critical for forwarders, carriers, and brokers to focus on several key factors. Smart data analysis can help improve forwarding services in several main ways:

  • Deploying modern technology helps avoid rolled cargo and reduce lost loads and cargo containers.
  • Easily mitigate risks, protect cargo, reduce losses, and prepare for disruptions with automated push notifications, alerts and true management by exception.
  • Avoid demurrage and other fees associated with shipment interruptions by knowing more about when a liner will arrive and how much time it will take to unload.
  • Improve decision making and response times for disruptions, deviations, and delays, saving on drayage costs and still ensuring a smooth ocean shipping process.

International freight forwarding depends on making a move toward automated services by embracing a digital and modern approach to maritime freight management. And of course, it all provides a foolproof way of documenting what happens for both importer- and exporter-of-record requirements too.

Implement Fast, Easy, and Profitable Maritime Shipping With a Cargologik Vendor Partnership

Mitigating the inherent risks of maritime transportation and maximizing the rewards associated with oceanic shipments is a primary focus of international freight forwarding.  Smooth, successful, and profitable maritime shipping has stayed dependent on management embracing modern technology and platforms. Get started by contacting and signing up for Cargologik today.

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