January 19, 2021

Digital Freight Forwarding: 5 Things to Know About Web-Based Platforms for Freight Forwarding

Miles Varghese
Miles Varghese
Helping independent freight forwarders/brokers better stay in-sync, collaborate, and improve operations with their shippers/clients. Co-founder & CEO @ Cargologik.com
freight and data

The most robust and most efficient technology-based platforms for freight forwarding must be carefully managed. They were designed to handle the unique demands of forwarding customers. It has to act as a freight forwarding operating system, improving customer satisfaction, attracting top talent, saving on total costs, and improving automatic processes. According to Supply and Demand Chain Executive, “Many shippers, fleets and logistics providers have invested heavily in an EDI solution, and it may be unreasonable to ask them to retire their investment…but APIs can expand the shelf life and value of an EDI solution.” Creating blended platforms and combined systems give modern platforms for freight forwarding their power and appeal.

1. Web-Based Platforms for Freight Forwarding Should Integrate With Your Systems

Moving away from EDI platforms to a more updated and automated system remains key to continued success. Platforms like APIs can represent the deciding factor that can make the difference between surviving to finally thriving. An API is a more modern interface that enables disparate software solutions to maximize their influence. Integrating different systems enhances the power and control managers have over the real-time-data within the platform.

2. Web-Based Doesn’t Always Mean Scalable or Easy to Use

It remains important to note that a web-based automated platform for freight forwarding will not cure everything overnight. The system can get to a scalable point to fit a range of businesses. A valid solution that handles forwarders of all sizes needs constant monitoring and fortification. The best platforms remain those customized to meet customers’ and managers’ unique needs. These services and media represent user-friendly options when they get set up accordingly. Digital forwarder management works efficiently when systems keep in line with the supply chain’s overall goals. 

3. It Combines CRM With Load Management and Execution to Conserve Resources

CRM represents another tool that can help forwarders make the most of platforms for freight forwarding. It becomes a specially designed customer relationship management software. It can help combine improved forwarding services and automation with enhanced customer service care. A good CRM program consistently delivers positive experiences to customers. It will help to organize workers and 3PL teams. It gives powerful insights to improves ROI profits by reducing freight spend. Results that emerge from a CRM program remains very insightful when it comes to highlighting disruptions and deviations. It can help improve overall freight systems and operations within the network.

4. It Empowers Your Team and Office to Attract New, Fresh Talent

Demand for supply chain professionals and new trainees alike currently far exceeds the new talent rate coming into the industry network. According to a survey reported in Forbes“Nearly 70% of respondents said perceptions that the profession lacks status and opportunities for career growth have a high or very high impact on employers’ ability to find, attract, and retain talented people.” Simultaneously within the shipping industry, the skills needed to succeed change rapidly as automated systems require training and specialized skills the older generation does not have. The platform for freight forwarding can improve employee retention while also attracting new talent.

5. A SaaS-Based Platform for Freight Forwarding Costs Less

A robust web-based automated platform for freight forwarding can help attract new customers. This will ensure that the industry keeps moving forward into new innovations and automated processes. These platforms can also improve forwarding networks through streamlined approaches to IT development and implementation. SaaS-based services rely on subscription models that effectively mean a company spends less upfront to get started. And it’s true that within the shipping industry, many forwarders choose to offer specialized services on a user subscription payment setup. This approach saves money and resources and helps ensure customers get quality service options. Thus, all involved parties get what they want and need out of the platform. 

Choose the Right Platform; Choose Cargologik

Creating blended platforms and combined systems continue to build on platforms for freight forwarding that offer highly-competitive services. Integrating multiple platforms can work well when a single line approach is not conducive to current forwarding systems. Combining services and platforms to overcome disruptions and build on strengths must remain all forwarders’ primary goal today.  Sign up for Cargologik access to get started today. 

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