September 16, 2021

What Is in the E-Commerce Freight Shipping Tech Stack

Miles Varghese
Miles Varghese
Helping independent freight forwarders/brokers better stay in-sync, collaborate, and improve operations with their shippers/clients. Co-founder & CEO @ Cargologik.com

At the heart of modern economic growth and expansion lies collaborative e-commerce freight shipping services. Few would argue the impact e-commerce and related trends have had on the contemporary world and local and global economies. A thorough and well-organized tech stack setup lies behind every successful shipper who can capitalize on market trends and customer demands. While every configuration and combination of technological tools are different for each service provider, some key basics exist that every e-commerce shipper needs to embrace. Let’s take a look at the different aspects of this unique e-commerce freight shipping system lineup and its value proposition.

Before System Use, Understanding Frontend and Backend Tech

The various components that go into a modern e-commerce tech stack are classified as frontend or backend, and before getting into each system, it’s imperative to understand this difference. As outlined by Just Total Tech, “the frontend, or client-side, is the presentation layer that users can see and interact with. The backend consists of server-side technologies and works behind the scenes to perform the complex set of processes needed to provide users with information and functionality related to online shopping experiences.” Maintaining both sides of the tech stack proves vital for ensuring successful growth in any market environment, especially in the complex world of e-commerce.

Choose an E-Commerce Store or Platform for Selling

Without an online shop where customers can buy goods and products, the need for e-commerce freight shipping would not exist. Establishing a simple and easy-to-use storefront will ensure customers can easily shop for and purchase what they are looking for, anytime and anywhere they need. Additionally, different e-commerce platforms, such as Shopify, WooCommerce, and Magento, all offer unique strategies for online fulfillment, and it’s important to understand the system requirements and integration methodologies for each. 

Utilize Third-Party Logistics Service Providers and Software Vendors

Taking advantage of third-party logistics providers (3PLs) can help streamline key aspects of e-commerce operations, namely warehousing and fulfillment. Oftentimes, new sellers make the mistake of trying to manage their warehouse. The focus should be on product creation and marketing and selling; 3PL providers can help handle the mundane work of inventory and storage management. Additionally, some companies choose to outsource the whole process of storing, fulfilling and even marketing by leveraging the value of fulfillment by Amazon (Amazon FBA) as well, which while not a traditionally identified type of 3PL, is still useful. This also may include third-party software suites, such as a WMS, OMS, YMS or DSS, to ensure everything functions as expected and without delay.

Tap Into Freight Forwarding Services

If goods manufacturing occurs far from shipping and distribution centers, then the need to move freight quickly and easily becomes apparent. The easiest way to accomplish this is to work with a freight forwarder to move the product from the factory to the warehouse, especially when those moves involve international border crossings. Freight forwarding services and e-commerce freight shipping go hand in hand regularly, and forwarders with an established network of CBP protocols and offices will be best equipped to reduce delays at the point of import and also help your team maximize throughput. 

Remember Your Accounting Systems

Successful e-commerce also relies on an adequate budget and a practical financial tracking and monitoring system, i.e., an accounting system. Proper accounting makes it easier to plan to take full advantage of peak times and best prepare to get through the slumps in the market, and accounting naturally blends into existing ERP platforms and even business intelligence (BI) resources for accounting purposes as well. 

Use a CMS to Manage Marketing Too

A content management system (CMS) features a computer software and platform integration that helps business owners manage the creation and modification of digital content, which is a cornerstone of any e-commerce freight shipping tech stack. Ultimately, it is this system that helps shippers reach a wider audience through non-traditional purchasing channels, such as selling on social media, and it’s important to take all considerations for integration of shipping services within such channels. 

Focus on Technological Integration and Onboarding

E-commerce freight shipping would not exist today without technological advancements in the logistics tech stack. From real-time shipment monitoring and tracking to automated delivery updates and communications, technology makes e-commerce possible. Improving services by utilizing the latest technological advances and providing proper onboarding of new e-commerce platforms and fulfillment services are the top priority. After all, failures in the onboarding of new services or fulfillment parties, including 3PLs or forwarders, will inevitably lead to missed opportunities and higher landed costs. 

Maximize E-Commerce Freight Shipping Efficiency With Cargologik 

While it takes much planning, collaboration, and monitoring to keep e-commerce freight shipping efficient and profitable, a robust tech stack is a key to success. The right partnership can have a significant impact on the entire supply chain. Maximize efficiency and capitalize on current market trends with an innovative tech stack support system. Start by putting the above systems into use within your company and remember to sign up for Cargologik to unlock more value from a single source of truth for e-commerce freight management. 

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