April 7, 2022

What to Expect From E-Commerce Freight Forwarding in the Age of Disruption

Miles Varghese
Miles Varghese
Helping independent freight forwarders/brokers better stay in-sync, collaborate, and improve operations with their shippers/clients. Co-founder & CEO @ Cargologik.com

E-commerce within the transportation and shipping industry encompasses all services that involve purchasing products and goods online from a retailer that must be transported and delivered to the customer at their home or office. E-commerce freight forwarding is the service that helps manage these services and keep customers satisfied while also keeping shipping costs low. Freight forwarding companies are under more pressure to provide quality and reliable freight forwarding services while still maintaining competitive prices. 

What’s Driving Continued Disruption in 2022?

Complex demands and expected services such as e-commerce freight forwarding arise because customers continue to shift their wants and needs. Disruptions make it harder to meet customer demands and provide the customized services that they still expect and anticipate, regardless of the state of the network. Irrespective of their size or niche focus, freight forwarding companies must face current and future disruptions and challenges. Freight-handling providers’ ability to overcome these issues can separate successful companies from those that continue to struggle during recent market fluctuations. 

Of all the challenges facing freight forwarding service providers, some of the most impactful are those driven by marketplace instability, transport bottlenecks, driver shortages, rising fuel, and shipping costs, and continued covid-related shutdowns. Mastering e-commerce freight forwarding services can help offset some of these issues and reduce the impact of continued disruption in 2022. Managing freight forwarding through disruptions requires end-to-end visibility and coordination throughout the supply chain network. 

Why E-Commerce Is Only Growing Throughout the Year

 The fastest and the most accessible way consumers have to overcome local supply chain disruptions is to buy online from cross-country and global providers. This, however, only serves to shift the stress and pressure of shipping and freight forwarding to different companies and supply lines. The shipping and transportation industry has long been dealing with a rise in the popularity of e-commerce freight shipping.  

As more consumers looked to online shopping to access products not available to them easily in their local area, the need for improved e-commerce freight shipping became apparent. It is a trend that is more than a decade in the making. However, the arrival of the COVID-19 pandemic and the unprecedented and unanticipated impact on the supply chain poses the ultimate challenge to the market and keeps e-commerce freight forwarding, shipping, and transportation services in the spotlight today.

How to Improve Freight Forwarding With Ease

Preparing for the freight market in 2022 and beyond will ensure forwarders can continue to meet consumer and market demands. Most companies that have weathered the storm and adapted to the disruptions of the pandemic and ensuing market crunches understand how to implement intelligent e-commerce freight forwarding services. However, this does not mean that companies cannot improve things to improve overall success rates and productivity. According to Supply Chain Management Review,the key to succeeding at those customized services is the ability to engage existing and potential customers intelligently and ask the right questions. The best firms are able to match customers’ needs with their own organizational abilities.” This puts pressure on freight forwarding companies to offer customized services and deal with continued disruptions across the supply chain.  

This process can be simplified and improved with the following steps:

  • Stay informed with instant access to logistics timelines and delivery rates for multiple e-commerce freight forwarding services.
  • Integrate industry and company-specific forwarding tech to avoid missed opportunities and problems with freight forwarding services.
  • Share updates in real-time on various chat platforms to coordinate e-commerce freight shipping and transportation.
  • Enable automatic updating and reporting on freight forwarding services to understand teams and business networks.
  • Enable digital document management to communicate and coordinate with freight forwarding companies and 3PLs easily.
  • Upload past and current BOL information faster and easier and improve e-commerce freight shipping rates and services.
  • Keep your team members in the loop with web-based portals and hubs designed for freight forwarding services.
  • Get quotes, manage bookings, coordinate e-commerce freight forwarding loads, and follow up with customers online. 
  • Store digital documents and order specifics to maintain global forwarding and trade compliance for freight forwarding companies. 

Boost E-Commerce Forwarding With Cargologik

E-commerce freight forwarding services continue to drive the modern supply chain and form a critical lifeline for companies and consumers alike across the country and around the world. The need for freight forwarding efficiency has never been higher than it is today. This in-demand shipping service remains easily managed and profitable with the right partner. Companies embracing advancements with e-commerce freight shipping and that keep up with the newest technology and trends remain poised to deal with the continued stress and pressure of the market today. Freight forwarding companies can quickly boost forwarding services and better maintain e-commerce related forwarding services with the right industry partnership. Contact Cargologik and sign up to learn more about improving freight forwarding services for today’s volatile and uncertain market.

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